Ken Fisher is one of the best known and respected money managers in the US with over $28 billion under management. In The Only Three Questions he provides readers with the fundamental principles that underpin the investment philosophy and success of Fisher Investments. The Only Three Questions That Count offers a fresh investing methodology that targets Fisher s loyal Forbes readers, his sizable client base, and any investor who is looking to beat the market. Readers will be shocked to find much of the basis for their investing decisions are based on provably false mythology. Ken Fisher, for the first time, shares the methodology he has used to great success managing money for his own clients. By treating investing as a science, instead of a craft, Fisher debunks many of the investing world s most pervasive and egregious myths. Moreover, he demonstrates an actionable scientific method investors can adapt immediately to increase their success rate. Applying scientific method to investing is as simple as asking the following three questions: Question One What do I believe is true that s actually false? Question Two What can I fathom that others find unfathomable? Question Three What the heck is my brain doing to mislead me now? This book will instantly get readers to stop thinking about investing as a craft and start thinking about it as a science. Readers will be handed the tools they need to become scientists the three questions. Some investors claim they use tools like charts and software but charts, software and complicated equations are nothing more than the hammers blacksmiths use to practice their craft. Approaching investing as a science means the reader can create and test hypothesis, predict results, and repeat success. The three questions are the only tools readers need to embark on a scientific query session that will distinguish investing myth from science. About the Author Kenneth L. Fisher is best known for his prestigious Portfolio Strategy column, where his 21 year tenure of high profile calls makes him the sixth longest running columnist in Forbes 86 year history. Ken is the founder, Chairman and CEO of Fisher Investments, a multi-product money management firm with over $28 billion under management. The firm serves both high net worth individuals and institutions across the US, UK, and Canada. Often published in professional and scholarly journals, his research has spawned a multitude of new fundamental concepts that are now adopted into today s core financial curriculum. His recent research focuses on the emerging field where behavioral psychology and finance intersect. Ken is a regular in the media and has appeared in most major American finance or business periodicals. He also writes a regular column for Bloomberg Money in the UK.
